Residential Roofing Contractors Are Improving Their Image...
As Roofing Contractors Join The Roofing Revolution We Can Change Our Image
For many years the image of residential roofing contractors has been that while they are doing a job that requires hard labor, they have not been recognized as skilled craftsmen. This is because many homeowners have experienced a lot of problems when hiring contractors to replace their house roof; ending up with messy jobsites, damaged landscaping and roofs installed improperly. Failing to realize that a quality roofing material installed improperly by poor workmanship will loose all of its value; homeowners have at times chosen lower caliber contractors because of a lower price estimate. Issues such as jobsite appearance and labor shortage are some of the problems that have caused the residential roofing industry to gain its poor reputation and at one point, one of the top five complaint categories for the Better Business Bureau.
In today’s society many homeowners are beginning to realize the value and benefits of hiring a professional roofing company that offers updated methods for roof replacements. Protection of landscaping has become very important and the number one concern for homeowners as they have their house roof replaced.
Companies that utilize the Equipter “Roofers Buggy” can change the reputation of residential roofing contractors. Offering quality roof replacements without a messy jobsite assure homeowners that contractors are professionals and skilled craftsmen that are concerned about the value of their client’s property.
According to surveys done by GAF, the number one concern for homeowners when they are having their roof replaced is that their flowers, shrubbery, and landscaping will be protected!
Contractors giving homeowners a New Roof No Mess with the Equipter “Roofers Buggy” is certainly one of the aspects of roofing that will change the image and reputation of how homeowners view a Residential Roofing Contractor!
Join the revolution and help change the image of residential roofing contractors (866) 33BUGGY
Learn more at www.equipter.com
Viewpoints From Some Of The Leading Roofing Industry Companies
ABC Supply - the largest wholesale distributor of roofing materials in the U.S.A
Ken Hendricks says that as a young man working for his father; It really bothered him that hard-working, honest roofers like his father were not respected but rather were treated as unskilled laborers. He says. "I wanted to change that image." Hendricks then established ABC Supply with the vision of seeing roofing contractors being viewed as skilled professionals doing a specialty trade. Hendricks purposed to take care of roofing contractors better than any other roofing material distributor. With the dream of seeing the image of roofing contractors changed Hendricks has established ABC Supply; becoming the largest wholesale distributor of roofing materials in the U.S.A.
John Miller, chief executive officer, Western Roofing Service,
National Roofing Contractors Association, president for 2000-01
Having worked in the roofing industry for over 36 years, Miller understands contractors' day-to-day experiences and problems intimately. "For any roofing contractor, every day is a challenge," Miller says. "This is a high-pressure business, and it is stressful. The industry's image and work force problems still are overriding concerns. The tight labor market is a problem everywhere"
Apart from the current labor market, Miller knows the industry's image needs to be improved. Miller has had personal experience with the industry's negative image. During a speech to insurance professionals, Miller introduced himself as a roofing contractor, and an audience member suggested Miller take off his tie because he was overdressed for his profession. Although Miller knows the comment was made in jest, he says it illustrates people's attitudes toward roofing contractors: "The public thinks we are unsophisticated, scruffy people. It is discouraging, but that is what we must overcome." Miller is optimistic about improving the industry's image. " I see our image changing dramatically. People will realize we are dedicated professionals who do great things for our communities," he notes.
Mike Feazel,President of Feazel Roofing Columbus OH
GAF brought on board Mike and Todd Feazel, of Feazel Roofing as one of 17 contractors in the nation to help solve the labor crisis facing the roofing industry today. Issues such as labor shortage, installer training, and roofing details and specifications, are just some of the problems that have caused the roofing industry to gain its bad reputation. "By focusing on these issues, GAF and the national advisory council can make a difference and help improve our image," says Mike Feazel,
GAF - the nation's largest roofing manufacturer
Since GAF opened their Center for the Advancement of Roofing Excellence, roofing has dropped from the top five in complaints to the Better Business Bureau to number sixteen. That’s an unprecedented improvement and a tribute to the efforts of the thousands of industry professionals who recognize the need to elevate the overall perception of the roofing industry.
